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Forget Their Past

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Forget Their Past

CLIENT:

Bideawee

CHALLENGE:

Position Bideawee as the place to go if willing to adopt a dog.

INSIGHT:

People care too much about the past of abandoned dogs, and this sometimes becomes an impediment to adopt one.

IDEA:

We all have a past, so do dogs. With universally relatable stories of three different dogs, we aim to make the target realise the past is not as important as the future.

ROLES:

Art director: Nuria Balaguer – Copywriter: Diana Manueco.

TECHNIQUE:

Digital

I started pursuing a place in the world in 1985. To be honest, I‘m still searching for it.
Illustrator and Graphic Designer.
Madrid, New York, Valencia, Menorca… Moving around, going with the flow and learning from every single place I’ve been to.
In addition, I studied Advertising and Art Direction. However I always feel most comfortable among drawings.
For a number of years now, I am also a Teacher. I love teaching, a world in which I can apply my art, my knowledge and, mainly, keep learning.
How could there be no feathers in the girl’s head? So is that, I live with my current partner in crime Simon, a red-backed parrot. While one is painting, the other is singing or the other way round.

info@nuriabalaguer.com
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