The challenge: Build a new brand for Nissan’s sustainability range.
The insight: We are leaving a mark in this planet with everything we do.
The idea: Transparent is a sub brand made for Nissan with the aim to promote the use of eco efficient products that will allow people to reduce their ecological footprint.
Roles: AD, Nuria Balaguer – CW, Gustavo Crespo.
Nomination in D&AD 2013.
– Branding campaign – Print – Online –