Ikea Friends – Ikea

The challenge: Bring Ikea’s brand, closer to the people who perceive it as a store which is hard to get.
The insight: Ikea is always far away from city centres.
The idea: With the help of those friends with car we all have, we are making Ikea products more available.
Roles: AD, Nuria Balaguer – CW, Albertina Coacci.

– App –

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