Forget their past – Bideawee

The challenge: Position Bideawee as the place to go if looking to adopt a dog.
The insight: People care too much about the past of abandoned dogs, and this sometimes become an impediment to adopt one.
The idea: We all have past lives, so do dogs. With universally relatable stories of three different dogs, we aim to make the target realise the past is not as important as the future.
Roles: AD, Nuria Balaguer – CW, Diana Manueco.

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